Email Marketing

Best Email Marketing Agency in Allahabad

Email marketing Agency is the performance of sending a piece of marketing information, typically to an assembly of people, using email. In its most general reason, each email sent to a possible or popular client could be considered email marketing. It usually includes using email to send advertisements, inquire business, or request sales or contributions, and is expected to develop loyalty, combination, or brand awareness. Marketing emails can be transferred to an obtained lead program or a popular consumer database. The word usually applies to send email information with the intention of improving a merchant's connection with modern or former consumers, promoting consumer support and return traffic, obtaining new clients or impressive current consumers to purchase something instantly, including receiving third-party advertisements.


Email marketing is directly marketing a commercial message to a group of people using email.

Email Marketing Strategies

  • The best strategy of inbound marketing is the Email Marketing.
  • Email Marketing helps in converting prospects into potential customers and building relationship with clients
  • ¬† Email Marketing is the Cheapest way of Marketing


  1. Email Marketing is Targeted:- With email marketing, you have the ability to control exactly who sees an email by segmenting your contact based on their lead status, demographics, location or any other data.
  2. Email Marketing Increases Brand Awareness:-With each email sent,  consumers are exposed to your business and your brand.
  3. Email Marketing is Measurable:-Analytics are indispensable to measuring the success of any campaign.
  4. Email Marketing is Easily Shareable:-One simple click of the forward button, subscribers can share your deals, offers and news with their friends.
  5. Email Marketing is Cost Effective:- Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates.

Single opt-in & Double Opt-in

  • Single Opt-in:- The single opt in, method is that where we send bulk email without verifying.
  • Double Opt-in:-It means the recipients confirm the acceptance of sender's e-mail.

Steps to do Email Marketing

  • Create landing page
  • Use double Opt-in method
  • Send email using Email Automation
  • Tools like Mail Chimp.
  • Relationship buildup and conversion into customers.

Email Marketing Popularity

  • Email Marketing provides best ROI.
  • There is 90% chance to convert prospect into customer.
  • Greatest Key Performance Indicator (KPI).

Email Marketing Tools